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Nikki Rouda
Aug 14, 20242 min read
Why hire a fractional CMO?
Consider a pragmatic hire of a fractional CMO or marketing advisor who can help with GTM strategy, planning, and direction.
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Nikki Rouda
Aug 12, 20242 min read
AI summaries vs human wisdom in marketing strategy
With all the enthusiasm around the power of AI, I'm starting to see people too often confuse collective information with earned...
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Nikki Rouda
Aug 4, 20242 min read
Marketing vs Product Marketing, what's the difference?
Product marketing creates the signal (message) while the rest of marketing broadcasts and amplifies that signal (advertising and outreach.)
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