Marketing ownership shouldn't be scary
Want to succeed in marketing? Try sharing everything. You'll be surprised how not-scary it is once you've earned trust and shown ownership.
top of page
Nikki Rouda
Nov 212 min read
Marketing needs to help with MVP
Product teams feel incredible pressure to ship, but if it's not a minimally viable product (MVP), marketing should say so.
8 views
Nikki Rouda
Nov 142 min read
Better messaging from the ICP's mouth
Hard truth: you simply can't be a top marketer if you don't get out there and talk to your ideal customer profile (ICP).
10 views
Nikki Rouda
Oct 184 min read
How to Define Your Startup Marketing Strategy
This is my real-world experience: every marketing plan has to hand-crafted with care following an inclusive, iterative process.
11 views
Nikki Rouda
Aug 192 min read
What are your top 3 capabilities?
If you think the most important thing product marketing should be doing is advertising your new feature list, you're doing it wrong.
8 views
Nikki Rouda
Aug 142 min read
Why hire a fractional CMO?
Consider a pragmatic hire of a fractional CMO or marketing advisor who can help with GTM strategy, planning, and direction.
5 views
Nikki Rouda
Aug 122 min read
AI summaries vs human wisdom in marketing strategy
With all the enthusiasm around the power of AI, I'm starting to see people too often confuse collective information with earned...
11 views
Nikki Rouda
Aug 62 min read
Losing Product Market Fit
Finding the right balance of "stay the course" and "let's try new things" starts and ends with talking to your customers and prospects.
3 views
Nikki Rouda
Aug 42 min read
Marketing vs Product Marketing, what's the difference?
Product marketing creates the signal (message) while the rest of marketing broadcasts and amplifies that signal (advertising and outreach.)
9 views
bottom of page